Conversion Rate Optimization (CRO) apps and software help businesses analyze user behavior, run tests, and boost website or app sales. Top choices include Hotjar, Microsoft Clarity, and Optimizely. [1]
Popular CRO Platforms and Tools
- Hotjar: Great for visual heatmaps, scroll maps, and session recordings to see where users click or get stuck.
- Microsoft Clarity: A completely free tool offering session replays, heatmaps, and dead-click detection for small teams.
- Optimizely: An advanced experimentation and A/B testing platform built for large digital brands and enterprises.
- VWO: Combines behavioral insights, multivariate testing, and full-funnel A/B tests into a single dashboard. [1]